Privacy policy

Privacy Policy

Effective Date: January 1, 2026

At Aeterna, your privacy is not negotiable. This Privacy Policy is designed to be crystal clear, legally compliant worldwide, and airtight against misuse. By using our site or purchasing from us, you agree to the practices described below.

1. Collecting Personal Information

We collect only the information necessary to:

  • Fulfill your orders.

  • Protect against fraud.

  • Comply with applicable law.

  • Improve your shopping experience.

“Personal Information” means any data that identifies you directly or indirectly. This includes order details, device identifiers, and support communications.

2. Device Information

  • Examples: Browser type, IP address, time zone, cookie/session data, pages viewed, clicks, search terms.

  • Purpose: Fraud prevention, analytics, site optimization, security monitoring.

  • Source: Automatically collected through cookies, pixels, tags, and log files.

  • Disclosure: Only shared with verified analytics/security providers under strict contracts with data-protection obligations.

3. Order Information

  • Examples: Name, billing/shipping address, payment details, email, phone.

  • Purpose: Secure order processing, shipping, fraud screening, and communication of order updates.

  • Source: Provided directly by you at checkout.

  • Disclosure: Shared only with PCI-DSS compliant processors (e.g., Shopify Payments, PayPal) and shipping providers. All are bound by confidentiality and security agreements.

4. Customer Support & SMS Information

By providing your mobile phone number and opting into the Aeterna texting program, you consent to receive text messages from Aeterna for promotional marketing purposes.

  • You may opt out of our program at any time by replying to any message with STOP.

  • Message frequency may vary; standard message and data rates may apply.

  • For questions about our texting program, reply HELP or contact us at contact.shopaeterna@gmail.com.

  • Examples: Order details, troubleshooting info, communications.

  • Purpose: Resolving issues quickly and securely.

  • Disclosure: Only with authorized Aeterna staff or verified agents bound by confidentiality.

5. Minors

Our services are intended for individuals 18+. We do not knowingly collect data from minors. If a minor’s data is discovered, we will delete it immediately upon request.

6. Sharing Personal Information

We never sell your Personal Information. We share data only in these cases:

  • Service Providers: Shopify, payment processors, delivery carriers.

  • Legal Compliance: If required by law (e.g., subpoena, court order).

  • Business Protection: To enforce our Terms of Service, prevent fraud, or defend our legal rights.

7. Behavioral Advertising

We may use anonymized data for personalized ads and retargeting. Partners (e.g., Google, Meta) may receive limited cookie-based identifiers — never raw payment or order data.

8. Opt-Out Options for Targeted Advertising

You may control ad preferences through:

9. Using Personal Information

We use your data exclusively to:

  • Provide and deliver our products.

  • Process orders and secure payments.

  • Communicate order status and support.

  • Detect fraud and comply with regulations.

  • Personalize offers and marketing only with your consent.

10. Lawful Basis (GDPR/UK DPA)

For EEA/UK residents, Aeterna processes data under: Consent, Contractual Obligation, Legal Obligation, and Legitimate Interests (fraud prevention/analytics).

11. Retention

Data is retained only as long as necessary to provide services and comply with law. You may request deletion anytime at contact.shopaeterna@gmail.com.

12. Automated Decision-Making & Profiling

Aeterna does not use automated systems for decisions that legally or significantly impact you. Shopify may use automated fraud filters.

13. GDPR & CCPA Rights

Whether you are in the EU or California, you have the right to:

  • Access, correct, or delete your data.

  • Withdraw consent at any time.

  • Opt out of "sharing" for targeted advertising. To exercise these rights, contact contact.shopaeterna@gmail.com.

14. Cookies

We use cookies to secure your session and improve performance. You can manage these via your browser settings.

15. Do Not Track

We currently do not respond to browser “Do Not Track” signals due to lack of industry consensus.

16. Enhanced Security Commitments

  • Encryption: All data encrypted in transit (TLS 1.3) and at rest (AES-256).

  • Access Control: Multi-factor authentication and role-based restrictions.

  • Data Breach Response: In the event of a breach, users will be notified within 72 hours, as required by law.

  • Zero Tolerance for Abuse: Any attempt to hack or misuse our systems may result in legal action.

17. Governing Law & Disputes

This Privacy Policy is governed by Wyoming law, USA. Any disputes will be resolved by binding arbitration in Wyoming, on an individual basis.

18. Contact Us

📧 contact.shopaeterna@gmail.com

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the Text Message services.